eBay and Alternative Site News, Tools and Trends
[November 12, 2008] This week we take a look at phpAuction XL Premium 4.0 features, bidCal — a
free calendar alert tool for eBay and Auctiva's BuyShield widget. Plus, find out what items you should be stocking in your eBay or alternative Web storefront to cash in on Holiday 2008 sales.
Tracking Ad Success in the New Era
[October 31, 2008] How do we measure whether ads worked or failed when it comes to video, social media or peer-to-peer networks? A lot's riding on the answer.
YouTube 'Analytics' Boosts Video Marketing Results
[October 27, 2008] New tools for YouTube that perform analytics functions give small Web shop owners information they need to target their online video marketing.
Flailing Economy Finally Sours E-Commerce Sales
[October 24, 2008] Forrester revises its growth expectations for the holiday shopping season. Gas is still playing a role, along with economy.
YouTube: Eight Ways to Market Your Small Business
[October 10, 2008] Michael Miller, author of "YouTube for Business: Online Video Marketing for Any Business," offers tips on how to take advantage of free advertising to millions of viewers.
Open Source: Noteworthy Newcomers PrestaShop, Ubercart
[September 23, 2008] While the Big Three of the old guard — osCommerce, Zen Cart, and CRE Loaded — continue to duke it out among themselves, new-generation open source e-commerce projects are nudging into center stage. Most noteworthy are Prestashop and Ubercart.
eBiz Briefs: eBay Layoffs, Mick Jagger Rocks the Roundtable
[September 19, 2008] This week eBay dominates headlines with rumors of layoffs and speculation about jettisoning StumbleUpon. Plus, proving he indeed leaves no stone unturned, Mick Jagger struts his stuff in the name of e-commerce.
eBay Watch: Hot Holiday Trends
[September 17, 2008] This week eBay implements its new fixed price listing and final value
fees, WhatDoISell.com offers hot holiday trends and eBay expert Skip McGrath talks about the future of eBay in his new book.
Yahoo's Blueprint for Mobile Commerce
[September 12, 2008] Yahoo's mobile development platform is released as part of a bulked up m-commerce strategy.
Turn Clicks into Cash: New ShopAds Affiliate Widgets
[September 10, 2008] Through ShopAds, Adgregate Markets lets shoppers securely purchase products entirely within the confines of the ad unit, without being redirected away from the publisher’s Web site.
eBiz News: Google Streamlines Feeds to Product Search
[September 5, 2008] Google rolls out streamlined product feed uploading to its Google Product Search, while several e-payment companies announce updates. Plus, m-commerce news and e-mail marketing tips for the holidays.
Review: Avail Intelligence eMarketing Suite
[September 4, 2008] The modules of the suite collect and analyze customers' actions and determine the information and products that should be the most relevant at each phase of the selling cycle.
DIY Video Ad Service Includes Targeted Campaigns
[August 21, 2008] Jivox offers small online businesses affordable video ad solution complete with ad network placement. We show how it works, outline a case study and offer five online video ad tips.
Selling Travel Online: It's Not Just for the Big Guys
[August 18, 2008] Whether you run a boutique travel agency or book adventure tours, your business won't go anywhere without an online presence. The good news is you don't need William Shatner to market your small travel business, just a great e-commerce site. We showcase several successful ventures.
Search Engine Optimization Tips: Going Beyond Keywords
[August 14, 2008] There's two types of sitemaps? You can customize error pages? What's universal search? Keeping your search engine optimization humming takes more than keywords. Here's our expert's top 10 tips.
Ad Network Primer: Tips for Targeted Campaigns
[August 4, 2008] Ad networks can put your e-business in front of targeted audiences already interested in your products. We explain what ad networks are, what they do and how to choose one.
eBiz Briefs: Shoppers Share Stories, Online Marketing Tools
[August 1, 2008] Bazaarvoice offers a way for shoppers to share their stories by posting them at your Web store and Wigix makes it easier for members to make money without selling at the site.
International E-Commerce: Going Global Just Got Easier
[July 29, 2008] iShopUSA’s international e-commerce solution allows online businesses of all sizes to sell to customers in over 200 countries, without the hassles or risks.
